Comcast’s Sky and Paramount have announced the official launch date of SkyShowtime, a new European streaming service. It will initially launch in Denmark, Finland, Norway and Sweden on September 20, 2022. Content for the service includes a mix of titles from Paramount+, Showtime and Peacock, giving subscribers over 10,000 hours of content on one platform.
At launch, the SkyShowtime app will be available in the Nordic countries via Android devices, iOS devices, tvOS and SkyShowtime website. The price of the monthly subscription for each country varies. SkyShowtime will be DKK 69 in Denmark, €6.99 in Finland, NOK 79 in Norway and SEK 79 in Sweden.
The streaming service replaces Paramount+, which launched in the Nordics last year in March 2021. Paramount+ subscribers in the Nordics will switch to SkyShowtime once it launches.
SkyShowtime will expand into the Netherlands later this year. In 2023, the service will become available in 17 more countries, including Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Kosovo, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, and Spain. In total, SkyShowtime will be available to subscribers in 22 territories by next year.
The streaming service will not only feature popular TV series, movies and local original programming, but will also offer exclusive premieres of first-run theatrical films from Paramount Pictures and Universal Pictures. The content will be available in 18 different languages.
Comcast’s Sky and Paramount are looking to grow their subscriber bases in every way possible, and this new launch is an attempt to reach more customers. According to Sky20+ European markets reach 90 million homes.
The streaming joint venture between Comcast and Paramount Global (formerly Viacom CBS) was previously announced in August 2021. SkyShowtime finally got full regulatory approval in Europe in February 2022.