Mark Cuban says Gen Z is the real 'greatest generation' and boomers are the most 'disappointing'

Billionaire entrepreneur Mark Cuban doesn’t think much of baby boomers. He does, however, rate the buzzers highly.

The Dallas Mavericks owner raved about Generation Z — those born between 1995 and 2010 — on this week’s episode of Re: Thinking with Adam Grant. When they make decisions, he told the podcast, they consider all factors, including the effect on their mental health.

“I think it’s beautiful and it’s very analogous to when I was starting out and technology was just happening or the Internet was just happening,” said Cuban, who sold a video portal to Yahoo for billions in the mid-1990s.

What’s more, he added, “organizations will need to understand this more and more as we go forward. Not just about how you treat your employees, but also about what your customers expect.”

As for the baby boomers, they will “go down in history as the most disappointing generation ever, from sex and drugs and rock ‘n’ roll to what we have today,” Cuban said.

Zoomers are often associated with a “quiet exit” and tend to favor happiness over productivity—and a career divorced from their identity.

“Whereas other generations felt their identity began at 9am and ended at 5pm, Gen Z often feels their identity begins outside of work,” Jason Dorsey, Gen Z expert and founder of The Center for Generation Kinetics, said Condition last month. “It puts less pressure on them to define themselves through their current work.”

A quiet exit, said Thrive Works Executive Director Arianna Huffington Conditionis Gen Z’s reaction to the burnout culture that dominated their parents’ lives.

In a survey by talent firm Lever earlier this year, 42% of zoomers they said they’d rather be in a company that gives them a sense of purpose rather than one that pays them more.

They also prioritize flexibility, with 66% saying they would change jobs for more control over their work schedule, assuming the salary and job description remained the same, according to research by Adobe entitled The Future of Time.

It’s TikTok peppered with videos of zoomers question societal values ​​that prioritize productivity over well-being. For them, the pandemic was a defining moment that led to doubts early in life about the eternal pursuit of the next achievement.

The pandemic “is the generation-defining experience for Gen Z and will affect them for the rest of their lives,” says the Center for Generational Kinetics, which has extensively researched zoomers. “On the employment front, there is significant government data showing that Gen Z are leaving their current jobs, starting new jobs and rethinking career paths and work styles.”

This story was originally featured in Fortune.com

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