Today, Apple announced the launch date and price of the upcoming subscription service for Major League Soccer (MLS) fans, “MLS Season Pass”. Starting February 1, 2023, subscribers in over 100 countries and regions can get MLS Season Pass on the Apple TV app for $14.99 per month during the season or $99 per season. Notably, Apple TV+ subscribers who sign up for the MLS Season Pass only have to pay $12.99 per month or $79 per season.
Viewers can stream MLS games on the Apple TV app on Apple devices, smart TVs, streaming devices, game consoles, set-top boxes and the network. The company claims the new subscription service will bring the league to its “largest global audience ever”.
The MLS Season Pass will likely be a great option for cord cutters as it includes all live MLS regular season games, playoffs, hundreds of MLS NEXT Pro and MLS NEXT games and a League Cup match. Plus, there’s no downtime, the company says. So football fans in over 100 territories will be able to watch teams on or off the market. By comparison, ESPN+ broadcasts up to 350 MLS games out of the market for $9.99/month.
Apple users can tune in to the live game at any time and watch it from the beginning so they don’t miss their favorite team. Games on the MLS Season Pass will feature English and Spanish broadcasters. Canadian games will have commentary in French. In addition, during match days, Apple will live stream an exclusive MLS Season Pass show so viewers can watch match replays, highlights and analysis.
The 2023 MLS regular season is set to begin on February 25 and will begin with Los Angeles FC vs. LA Galaxy. During the opening weekend of MLS is Back, Apple TV users do not need an MLS Season Pass subscription as all of these matches will be available to stream for free.
Fans can expect to learn the league’s full 2023 schedule in mid-December.
“We couldn’t be more excited to provide our fans with the MLS Season Pass, a new home for all MLS games and a wide variety of league and club content they can’t get anywhere else,” said Don Garber, MLS Commissioner, in a statement. “We have the most engaged and passionate fans in sports, and now they’ll have every game anywhere with the MLS Season Pass.”
Apple’s announcement comes after the company shut down 10 year contract with MLSa significant step that pushes Apple further into the live sports streaming space. Apple TV+ currently offers only Friday Night Baseball games. Like more media companies bid for sports streaming rights, Apple needs to be more aggressive with its live sports offerings. Reports have been circulating for months that Apple might be favorite for NFL Sunday Ticket Package.
“There is no better time to introduce the MLS Season Pass, coming on the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world,” Eddie Cue, senior vice president of Apple Services, added. “We’re counting down the days until February 2023, when fans everywhere can enjoy the MLS Season Pass on billions of devices — all without interruption.”