The quest to define exactly what a web3 use case looks like hasn’t always been easy, but it has allowed many founders to get creative in building products designed to harness the spirit of decentralization and business opportunities of the creative economy.
Arpeggi Labsa new crypto startup focused on using blockchains to make music creation more collaborative has secured $5.1 million in seed funding from the crypto arm of Andreessen Horowitz alongside a slew of artists including names like Steve Aoki, 3LAU and Wyclef Jean.
The team’s goal is to tap into the blockchain to build a music creation suite that operates in an open source ethos, allowing producers to sample a wide variety of songs and sounds, while the platform ensures that credit always goes back to the original creators as appropriate.
Founders Evan Dhillon, Kyle Dhillon, and James Pastan believe this setup will encourage a new type of “remix culture” to permeate the music industry, allowing for TikTok-like creative repurposing of IP that will elevate all creators who contributed to viral hits. It’s functionality that might not require blockchain, but Arpeggi’s founders say the technology just makes it easier.
“In music, we’ve seen people immediately resist anything on web3 because they see it as a scam,” co-founder Pastan told TechCrunch. “We’ve abstracted as much as we can from crypto… and we’ve always shied away from the speculative element.”
To realize this dream, Arpeggi aims to go beyond protocol development and build an entire in-browser digital audio workstation that allows producers to mix blockchain-mined beats while integrating with the wider arena of web2 and web3 music platforms.
The free platform not only serves as a hub for creation but also for consumption, an opportunity that can align blockchain incentives but can also present a daunting challenge to finding a cohesive audience.
While the company hasn’t been firm on whether they want to issue a token for the platform in the future, the founders say they’re primarily focused on luring music professionals who haven’t bought into the web3 mantra yet, but are excited about the idea of the industry doubling down on the open source.
“All the sounds you hear are sounds you have to create with,” co-founder Kyle Dillon tells TechCrunch.