Daily Crunch: Cloudflare launches new mobile services to protect employees' smartphones

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Good morning, crunchers. Hope you had a cool weekend. Or if it wasn’t cold, it was wild for all the right reasons. YOLO and all that.

Ok, on with the news! — Christine and Hadje

TechCrunch’s Top 3

  • Do we ever know how secure our phones are?: Cloudflare says no, and to prove it, they’ve launched an eSIM for mobile security, Kyle reports. What makes it different from other legacy options – for example VPN – is its cell-level protection. “The SIM card can act as another security factor and — combined with hardware keys — makes it nearly impossible to impersonate an employee,” Cloudflare CTO John Graham-Cumming told Kyle.
  • Red notice: It’s Official — Interpol Issues Red Notice for Terraform Founder Do Kwon, Facing Charges in South Korea After Terraform’s Cryptocurrency and Stablecoin collapsed earlier this year. Manish and Kate have been following this story for a while and have more.
  • Pivot: Two years ago, Vendease was trying to make it work in Nigeria’s food sector as a marketplace connecting suppliers and farmers to restaurants. When it saw how fragmented the delivery service was, it pivoted to a food delivery platform, meaning it no longer operated as a middleman, and is now reaping that benefit, including $30 million in fresh capital. Tage reports.

Startups and VCs

Although Not So Dark started with a network of dark kitchens, the company abandoned that business model shortly after raising its Series A round. Operating dark kitchens requires a lot of capital and can create problems in some neighborhoods. The company has now raised an $80 million Series Band launched digital food delivery brands that can be found in food delivery apps, Romain reports.

As for advice, technology loves standardization. Startups are often told there are certain metrics to hit, deadlines to meet, schedules to measure against. in The “perfect runway” is a myth, right?on TC+, our subscription site, Natasha M breaks down how the 18 to 36 month runway rule of thumb isn’t as much of a rule as you think.

Guess what? We love you so much that we have five more highlights from around the site:

3 ways to implement a product-led sales movement to unlock PLG’s revenue potential

lighting a row of matches;  product-driven sales

Image Credits: James Bray (opens in a new window) / Getty Images

Startups using product-led growth strategies respond to customers to drive growth and acquisition, but “the traditional top-down enterprise sales model simply doesn’t work with PLG’s self-service free user bases,” wrote Steven Mook, head of sales and success in the Calixa GTM platform.

Sharing consolidated user data with product and sales teams will reveal patterns and insights that help identify product-qualified leads that are more likely to convert. To take advantage, sales teams need to “reset” their approach.

According to Moock, “your free offering and the features customers get when they upgrade to paid plans should both create a natural conversion path to your enterprise offering.”

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the curve. You can register here. Use code “DC” for 15% off annual subscription!

Three more new stories from the TC+ team:

Big Tech Inc.

Samsung enters India with two new credit cards which promise 10% back “year-round” as long as cardholders buy products and services, Manish reports. It appears to be a way for the smartphone maker to broaden its appeal. It’s also ambitious, he writes, because India’s credit card market is quite crowded with more than 50 companies trying to capture the attention of “the world’s second largest Internet market.”

And we have five more for you:

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