Digital health companies must act on health equity.  This is the moment.  - MedCity News

Amid greater recognition that minority and marginalized populations have specific mental health challenges that require cultural understanding, digital mental health provider Headspace Health announced Thursday that it has acquired an app that aims to be inclusive in providing mental health support to all.

The Shine app, created by a black woman who is half-Japanese, has over 45,000 paid subscribers and over 90 enterprise customers. New York-based Shine has reached more than 6 million people by offering self-directed content — which includes daily meditations, self-care courses and personalized support — as well as virtual seminars hosted by third-party experts.

Terms of the deal were not disclosed. Headspace executives said the s Shine particularly dedicated to serving those in marginalized communities, this acquisition will help Headspace advance its Diversity, Equity, Inclusion and Belonging (DEIB) efforts.

By acquiring Shine now, we believe we can significantly advance our DEIB efforts by bringing in an experienced team that has been handling similar work for the past six years and aligns with our vision, mission and values ​​at Headspace Health.” said Main space CEO Russ Glass.

Through the deal, Santa Monica, California-based Headspace will integrate Shine’s team, technology and curated content into its platform, which provides mindfulness and meditation tools, therapy, coaching, psychiatry and other resources.

Mara Liddy and Naomi Hirabayashi, co-founders and co-CEOs of Shine, will assume leadership roles at Headspace. Liddy will assume a product leadership position and Hirabayashi will join the marketing team.

The two first founded the company in 2016 because of a problem they experienced: feeling that their bodies, skin color, financial resources, and past experiences were not understood by white mental health professionals or other mental health apps.

“We felt (and still feel) it is extremely important to ensure that our experiences – the experiences of [people of color] — are better represented in the mental health and wellness space and more reflective of our national population,” Hirabayashi said.

Joining Headspace allows Shine to continue its mission of health equity, but on a larger scale, Liddy said.

“We believe we can better achieve our mission – to disrupt the traditional world of mental health and wellness with more comprehensive support – with the scale and brand recognition of Headspace Health,” Liddy said. “As a combined organization we will be able to share our personalized content for underrepresented communities with a wider [Black, Indigenous and people of color] community.”

While customers may not see much change right away, Glass expects the deal to lead to improved service down the road, he said.

“In the long term, members and customers of Ginger and Headspace can expect an improved member experience, including more inclusive content for members and improved automation in our products,” he said.

Last year, Headpsace acquired gingeran AI-based tool that offers text-based training and teletherapy visits for $3 billion.

Photo: PeterPencil, Getty Images

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *