Headspace Health acquires Shine, a mental health and wellness app dedicated to providing an inclusive mental health experience for the BIPOC community, the company announced in Thursday. Financial terms of the deal were not disclosed. Headspace Health says the acquisition of the New York-based company will expand its ability to provide more inclusive self-care content to its growing global member base.
Founded in 2016, Shine has more than 45,000 paid subscribers and has reached over six million people by offering self-directed content. The company also serves more than 90 corporate clients with its Shine at Work offering. Shine offers daily mediation, self-service courses and personalized support, along with virtual workshops hosted by third-party experts and their community.
“The acquisition of Shine App underscores the continued importance of infusing diversity, equity, inclusion and belonging into the fabric of everything we do,” Headspace Health CEO Russell Glass said in a statement. “By integrating both the robust content and talented team at Shine, we will be able to collectively scale the variety of offerings and experiences we can provide to our customers and members.”
Headspace Health says selected Shine content will be integrated into its consumer and enterprise offerings, including Headspace in-app experiences, webinars and more. Once Headspace Health integrates Shine into its services, Shine will no longer operate as a standalone company, a Headspace Health spokesperson said in an email to TechCrunch. The company expects the Shine app to be removed later this year. Existing Shine members will receive free access to the Headspace app.
Co-Founders and Co-CEOs of Shine Mara Lyday and Naomi Hirabayashi will assume leadership roles in Headspace Health’s product and marketing teams. Headspace Health says a team of engineers, customer success and marketing leaders from Shine will join Headspace Health to enhance the company’s mental health strategy and content.
“After six years of building Shine, we are thrilled to join Headspace Health to scale the urgent work to close the capital gap in mental health – something that Naomi and I have often experienced first-hand,” Liddy said in statement. “We believe that everyone deserves to feel included in their mental health journey, and with our combined team at Headspace Health, we are on an exciting path to achieving this shared vision.”
The acquisition comes as Headspace and Ginger united last year to form Headspace Health, which is valued at $3 billion. The merger brings together Ginger’s therapy and coaching offerings with Headspace’s mindfulness and meditation services.
Headspace Health’s acquisition of Shine marks the second acquisition this year. In January, the company acquired Sayana, an AI-based mental health and wellness company, for an undisclosed sum. Founded in 2018 and backed by Y Combinator in 2020, Sayana uses chat-based sessions with an AI persona that encourages users to track their moods. Headspace Health plans to spin off Sayana as a separate experience and move users to Headspace Health once it completes integrating the app’s core capabilities into the Headspace and Ginger experiences.