Highmark Health, Google Cloud and League announced collaboration on Tuesday that forms a new digital health platform for Highmark Health members.
The companies made the announcement at a press conference during HLTH conference in Las Vegas.
The new platform is a “digital gateway” for members, available on the web and through the My Highmark app. It will help members schedule appointments, access primary and emergency care, manage prescription drugs and other services. It will appear in January.
“They can come to one place to serve their health care needs … It’s very different from the way health care works for most customers today,” said Karen Hanlon, executive vice president and chief operating officer of Highmark Health, on the meeting. “We probably have a lot of these apps on our phones. You have to go to one for this, one for that, another for an appointment, and then you have to pick up the phone and do something. We really try to make it easy for our customers to be able to engage.”
Companies will also continue to add services to the platform over time, Hanlon added.
“We’re going to continue quarter after quarter to make this experience better and better and add other aspects to it,” she said.
The platform builds on the strengths of all the companies, executives said. It combines Highmark Healththe strategy of Google Clouddata of and Leagueuser experience expertise. The latter company designs solutions for payers, providers, consumer health partners and employers that aim to increase engagement among consumers.
“Each of us brings something unique to the table: care, cloud and [customer experience]” said Michael Serbinis, CEO and founder of League.
As the companies roll out the platform to Highmark’s 6.8 million members, they will track metrics such as engagement and medication adherence. They’ll also look for improved health outcomes and improved affordability, but those metrics won’t be immediately noticeable, Hanlon said.
Amy Waldron, global head of solutions for health plans at Google Cloud, said the new platform is vital because consumers are faced with so many digital health options. They need something that is comfortable and engaging.
“When you look at the environment, it’s so competitive today,” she said. “There are so many choices, and ultimately consumers will actually choose who their healthcare partners are. So I really think it’s a huge game changer.”
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