(Bloomberg) — The owner of Twitter Inc. Elon Musk posted an upbeat message on Twitter saying the company had surpassed its all-time high utilization late Thursday, a day when many employees decided to leave the company.
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It was the second time in a week that the social network set a record, according to Musk, who said it reached its highest number of daily active users on Nov. 11. In another announcement this week, the billionaire — who hasn’t given himself a specific Twitter title after briefly assuming “chief Twit” and “complaint hotline operator” — posted a chart showing user growth since the acquisition his. Musk has long disputed the accuracy of Twitter’s internal metrics, saying they are unreliable due to the abundance of fake or bot accounts.
Earlier on Thursday, Twitter decided to abruptly close its offices after many employees reacted negatively to Musk’s ultimatum to either stay for a new “hardcore” work environment or walk away with a three-month layoff. So many employees decided to take layoffs that it created a cloud of confusion about which people should still have access to company property, Bloomberg News reported.
Musk’s ‘hardcore’ ultimatum spurs Exodus, with Twitter at risk
Uncertainty hangs over Twitter’s ability to continue normal operations after the company fired its executive team and laid off half its workforce in Musk’s first few days at the helm. Since then, the new leader has reversed several decisions he made, including recalling some laid-off employees who worked on features he wanted to add. Musk also expressed ambivalence about Twitter’s “Official” tag attached to accounts of recognized public organizations or companies. Its signature $8 Blue Verified subscription offering has been delayed until Nov. 29 “to make sure it’s stable,” Musk said.
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