One of the emerging alternative social networks the social media backlash of the Trump era apparently he’s going to try something new.
Parler announced Friday that it has acquired a cloud company called Dynascale to expand its vision beyond offering a (seemingly) social app for everything to provide infrastructure for businesses that risk getting booted from mainstream suppliers.
Social app Parler will now operate under a new parent company known as Parlement Technologies, which also announced a new round of $16 million to target infrastructure. The company did not say who contributed the new money, but it previously received a key investment from deep-pocketed Republican donor Rebecca Mercer.
Parler CEO George Farmer, who will also lead the new parent company, told The Wall Street Journal that Parlement is “talking to a large range of conservative firms” that could use its new cloud services. Farmer took over Parler after the ouster of John Matze, a management change apparently orchestrated by Mercer.
Parlor topped the App Store charts in early January 2021 after Twitter and Facebook banned President Trump for inciting violence at the US Capitol. But that success was short-lived — Apple and Google removed the app from their respective software stores after drawing a line between Parler and the January 6 violence. Amazon also pulled its web hosting, a trifecta of fallout that apparently took a toll on the company even as it clawed its way back into the tech giant’s good graces.
An apple restored Parler in April 2021 after the app promised to moderate additional content on iOS, bringing it in line with the company’s standards. Google only allowed the app back to Play Store earlier this month, indicating that Parler has tweaked the Android app to meet the company’s requirements for “robust” moderation.
Parler returns to a more crowded landscape of platforms catering to conservatives willing to ditch the mainstream social networks. Trump launched his own app, Truth Social, in February, luring supporters with the promise of unfiltered tweet-like posts.
Trump remains banned from Twitter for life, but the company’s reluctant new owner-to-be previously announced that it will overturn the decisionopening the door for Trump to revert to his previous platform of choice, possibly at the expense of his current one.