Posterity Health raises $7.5M as employers expand male fertility benefits - MedCity News

There is a severe shortage of male fertility specialists across the country, meaning that many couples struggling with fertility are not getting answers about how best to deal with their problems conceiving.

Health of offspring — a Colorado-based startup founded last year — is working to address this problem. The company is “the only digital male fertility platform that empowers men to take action and gain knowledge about their fertility status,” said the company’s CEO, Pam Pure, in a recent interview. On Tuesday, Posterity closed a $7.5 million underwriting round. The circle was led by Distributed Enterprisesfeaturing FCA Venture Partners and WVV Capital.

The startup’s digital health platform offers a combination of virtual visits, home diagnostics and in-person consultations to assess and improve patient fertility. Some of the services included in the platform are fertility baseline assessments, sperm preservation, sperm analysis, pregnancy loss counseling, diagnostic screenings, vasectomy reversals and gender affirming care, Pure said.

With its new influx of funds, the company plans to hire more reproductive urologists and expand its platform to be able to offer treatment on a more national scale. That dovetails well with the recent push for greater equality in fertility benefits, Pure said, citing the fact that more employers are providing their workers with coverage for male fertility treatment.

“For the first time, fertility benefit managers are covering male fertility services,” she said.

For example, a maternity benefits manager Perish recently released a program that ensures consistent coverage and reimbursement for male fertility services that have historically existed on a copay model. Until recently, men have given up on fertility care because they can’t afford the out-of-pocket costs. But now more men with abnormal sperm analysis may seek proactive care, Pure pointed out.

Progyny is not the only fertility benefits manager covering men’s care. For example, Nice body provides integrated care that includes patients of all genders in the clinical process. Maven Clinic also covers men’s coverage and grooming, Pure pointed out. She said these companies will help create awareness of the importance of male fertility assessment and help guide men in need of care to progeny.

Pure recognizes that there are numerous at-home sperm analysis kits on the market for consumers to choose from, such as those made by Bird&Be or Colleague. But she says Posterity is unique because of its holistic approach to male fertility care — the startup uses each patient’s test results to create a personalized treatment plan.

“Posterity’s platform helps men with fertility issues get the access and specific support they need to improve sperm quality,” said Pure. “We believe that the future of women’s health care includes men and that the stigma surrounding male infertility can be shifted through education, engagement and treatment.”

Although fundraising has become more difficult amid harsh macroeconomic forces, Pure said Posterity hasn’t had much trouble raising capital for this seed funding round. Investors asked her to demonstrate three key things about her company: clear attention to detail on execution plans, strong management and services that are positioned in a recession-proof market.

Pure’s advice to other startups looking to raise capital is to be clear about the mission and demonstrate a deep understanding of market opportunities and competition. She also suggested that startups set realistic growth goals and create focused plans to achieve those goals.

“Investors are digging deeper and want more clarity on the health of the business, plans to scale and the ability to create a new and powerful solution,” said Pure. “The desire for innovative category creators is as strong as ever – you just really have to be.”

Photo: Getty Images

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