The growing market for sales tools has spawned a curious cottage industry: DevOps startups specifically targeting software used in sales and marketing functions.
(“DevOps” here refers to tools that automate processes between software development and IT teams.) It has become a booming sector in its own right, with vendors selling DevOps software platforms, including Salesforce, that claim to make the technologies for sales easier to integrate into the company’s existing work processes.
But wait, you might say: Wasn’t the promise of sales software to minimize the need for custom coding to perform sales-related tasks? Well, yes – to a certain extent.
Take Salesforce for example. Designed to be a customer relationship management platform, it evolved over time into a development platform—but without many of the components needed to adapt it to the specific needs of organizations.