I love when a plan comes together.
A few weeks ago, I found a Twitter thread from Sam De Bruhl, co-founder and head of marketing at Heyday, who explained how he and his co-founder were reducing customer churn by improving their onboarding process.
I DMed him asking if he would adapt the guest post thread on TC+; he said yes and we posted it earlier this week.
If new users can’t quickly figure out how to use (or benefit from) your products, it won’t matter how many new customers you bring on board each month.
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That’s why marketing and product teams need implementation goals, says Sam, who explains the tactics he’s used to engage the customer journey and how these changes have helped them reduce churn by nearly 3x.
Thanks again Sam for sharing the benefit of your experience! If you’ve solved a problem in your organization and are interested in sharing your solutions with an audience, please review ours recently revised submission guidelines.
In what I think might be a TechCrunch first, I’m hosting two Twitter Spaces on Tuesday, September 13. These should be lively conversations, so I hope you’ll join us; details are below.
Editorial Manager, TechCrunch+
5 Metrics Series A Investors Look for in Development Tool Startups
The average Series A raised by developer tools companies fell to $47.5 million in Q3 2022, “the lowest since early 2021,” wrote Rak Garg, principal at Bain Capital.
After meeting with hundreds of companies since the start of the crisis, Garg has written a fundraising guide for early-stage founders hoping to reach the next level.
“I’ve noticed a common characteristic among founders who have raised successful Series A rounds: they’re great at telling their companies’ stories,” says Garg.
Dear Sophie: Can I start a company or side job with a TN visa?
I am a Canadian citizen working on a TN visa as a software engineer in the US. I want to start my own company or at least earn money through a side job.
Is this possible on my TN or is the only way to do it is through a green card? If so, is it possible to get permanent residency since TN is for non-immigrant intent?
Twitter Space: Gen Z VCs speak out
According to Andrew Chan, senior associate at Builders VC, GenZ investors “are still a bunch of kids, myself included.”
Twitter Space: What can today’s founders learn from the bursting of the dotcom bubble in 2000?
In 2000, many high-flying Internet startups turned into smoking craters. Anna Barber was vice president of products at Petstore.com when her company was sold in a fire sale to Pets.com, their biggest competitor.
“We laid off our staff except for one person who stayed with the CEO to help wind down the company and settle all our creditors,” Barber says. “That person was me.”
On Tuesday, September 13 at noon PDT/3 pm EDT, Barber will join me to talk about how today’s startups can avoid many of the missteps that founders have made in past downturns. Ask your questions!
Want to survive the crypto winter? Start by instilling regulatory confidence
Crypto entrepreneurs still have room to grow, but would be well-served if they get on the good side of regulators, says Steven Ascetino, US head of fintech at law firm Norton Rose Fulbright US LLP.
“To take advantage of new opportunities and remain competitive as the seasons change, regulatory clarity will be key.”
Our 11 favorite companies from YC’s S22 Demo Day
This week, 240 companies participated in Y Combinator’s S22 Demo Day, a sharp drop from the 402 that participated in the Winter ’22 session.
After listening to more than 100 pitches, TechCrunch staffers Anna Heim, Christine Hall, Tage Kene-Okafor, Kyle Wiggers, Natasha Mascarenhas, Alex Wilhelm and Andrew Mendes chose their favorite companies.
- Gullak money
- Shinkei Systems
Note: “These are startups that stood out to us for one reason or another. They are not recommendations and are sometimes just for fun.
Our 10 favorite startups from YC’s S22 Demo Day: Part 2
Here are the Day 2 companies that caught the attention of Mary Ann Azevedo, Natasha Mascarenhas, Amanda Silberling, Anna Heim, Andrew Mendes, Alex Wilhelm and Kyle Wiegers:
- Drop by drop
- Birch Biosciences