Texas spent big on its high-profile 2023 recruiting class

“Nobody ever said victory was cheap.” So said Tom Cruise as sports agent Jerry Maguire, and it’s even more true today than it was in 1996 — especially in the world of college football recruiting.

One extravagant example of the money needed to put together a modern competitive team is the University of Texas, which spent over half a million dollars in just a few weekends over the summer while trying to land the top recruits in the 2023 class.

According to a report by Sam Kahn at Athletic, the school spent nearly $280,000 in just one weekend in June — coinciding with a visit from No. 1 quarterback Arch Manning and several other top recruits. Texas spent another $350,000 the following weekend on 14 other potential commitments, successfully landing 12 of them.

Here are some of the details of the bonuses players get, on ESPN’s Tom Vanhaaren.

“Among the highlights of the visit, according to The Athletic: a full splurge in their rooms at the Four Seasons Austin, a photo shoot at DKR Texas Memorial Stadium, a trip to the Top Golf driving range, multiple lavish meals and breakfast at coach Steve Sarkisian’s home.”

The investment paid off for the Longhorns, which is currently number 2 in this recruiting class behind Alabama.

Manning isn’t the only special athlete they’ve brought on board. Of their 22 engagements, they have three five-star players and 13 four-star recruits. That includes the nation’s No. 2 running back (Cedric Baxter Jr.), No. 3 safety (Derek Williams) and No. 5 wide receiver (Johntay Cook II).

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