The week Apple event and YC Demo Day collided

Happy Saturday, friends. Welcome back to Review of the week, the newsletter where we very quickly recap TechCrunch’s most read stories from the past week. Want it in your inbox every Saturday morning? Get it here.

This week we saw two major events running parallel: an Apple hardware announcement and Y Combinator Demo Day. Each one of them on their own would normally lead our traffic for the week – if they bumped into each other on the same day it was interesting. And maybe a little exhausting.

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Apple stuff: Apple’s event, as their events tend to do, mostly dominated the tech news cycle this week. Instead of turning this entire newsletter into one big list of Apple stuff, I’ll just say: new iPhonesnew AirPodsand powerful new Apple Watch. Want more words than that? Here’s our roundup of the news.

Y Combinator moonshots: Startups are hard. But every YC batch has at least a handful of companies that seem small extra hard – the moonshots, if you will. From artificial fish to teams looking to reinvent flying, the Demo Day team has rounded up some of the boldest submissions.

The Musk/Twitter drama continues: Elon Musk is still looking to cancel his multibillion-dollar bid for Twitter, and Twitter still wants to keep him. This week, a Delaware judge made two decisions in the trial: The trial will not be delayed for a month, as requested by Musk’s legal team, but Musk will allowed to “amend its counterclaim with details” revealed by Twitter security whistleblower Peter “Mudge” Zatko earlier this month.

LG wants you to buy NFT on your TV: NFT sales are reported to have fallen over the past few months. Will the ability to buy/sell/trade NFTs on LG Smart TVs be the thing to change that? No, no, it won’t.

Kim Kardashian’s new concert: “America’s favorite reality star is upping her repertoire,” writes Anita, who also happens to be a private equity investor. Kardashian is teaming up with Jay Sammons, former head of consumer/media/retail at Carlyle Group, to launch a new private equity firm called SKKY Partners.

Jeep’s electric cars: Another storied auto brand is taking a deep dive into electric vehicles — this time it’s Jeep, which this week revealed plans to launch three different electric vehicles (Recon, Wagoneer S and Avenger) by 2025. The company, Jacqueline notes, expects “EVs to account for half of its sales in North America – and all of its sales in Europe – by 2030.”

Patreon abbreviations: Patreon, a company that helps creators build paid membership offerings, laid off employees this week. The cuts are said to leave Patreon without much of a security team, which seems to… it’s not ideal?

Image Credits: Bryce Durbin

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What’s in TC podcast land this week? “Selling Sunset” star Christine Quinn stopped by Found to tell them about his new startup, the Chain reaction crypto crew talk about the latest drama at Binance, and Burnsey took a virtual trip to Minnesota to shine the spotlight on the Minneapolis startup scene for TechCrunch Live.

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Want 15% off a TechCrunch+ annual subscription? Use promo code “WIR” when signing up. Just want to know what TC+ readers were reading the most this week? Here’s the breakdown:

YC Demo Day Preferences: Nearly 230 pitches later, which Y Combinator S22 companies stood out to the Demo Day team? Here are their favorite games from Day 1 and Day 2.

The most important slides in your pitch deck: Reporter/former VC/resident pitch deck expert Haje shares his insights on which of the perhaps too many slides in your deck are most important.

The freemium bar is shifting: In products from Slack to Google Meet to Heroku, many companies are shifting their free tiers to offer less. Why now? Anita explores the trend.

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