TikTok is rolling out its comment dislike button for all users worldwide

TikTok is rolling out its comment dislike button globally for all users, the company announced in Friday. The short form video application started testing the dislike button in April as a way for users to identify comments they find inappropriate or inappropriate.

If you click the dislike button on a comment, the dislike will not be public and commenters will not be notified that their comment has been disliked. Commenters and other users will also not be able to see how many times a comment has been disliked. You can also return your dislike by tapping the button again.

“Earlier this year, we began testing a new way for people to identify comments they consider inappropriate or inappropriate,” TikTok said in a tweet. β€œAfter some testing, we’re rolling it out globally. We created it as a new way to hear feedback directly from our community. This allows us to better identify inappropriate or inappropriate comments, which helps us create a comments section for genuine and authentic interactions.”

TikTok says its main priority with this feature is to create a better experience for users. When TikTok first started testing the button, it explained that it saw the dislike button as a way to flag comments that might be spam or that didn’t make sense in the context of the video they were posted under. He noted that the dislike button is not considered a way to report comments, and that users should still use the standard process to report comments about harassment, hate speech, abuse, etc.

TikTok has been developing the dislike button for quite some time as a social media consultant Matt Navarro first noticed the feature in March 2020.

With this latest launch, TikTok joins several other digital platforms that have some variation of a dislike button. For example, YouTube offers a thumbs down button for comments, but the number of dislikes is private. On the other hand, Reddit offers a similar button to downvote comments, but the total results for upvotes and downvotes are public. Twitter is also testing private downvote button for tweet replies.

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