Proprietary meta messaging app WhatsApp enters the film business. Earlier this week WhatsApp announced the first original short film ‘Naija Odyssey’ which tells the story of NBA player Giannis Antetokounmpo who was born in Athens, Greece to Nigerian parents.
Naija Odyssey will premiere on Prime Video on September 21, 2022.
The short film shows WhatsApp’s foray into entertainment, an unusual venture for a social messaging app. However, unlike tech giant Apple’s original content, ‘Naija Odyssey’ appears to be a way to promote the brand, given that Antetokounmpo recently signed an endorsement agreement with WhatsAppanother first for the app.
Vivian Odior, global marketing head of WhatsApp, said Diversity, “’Naija Odyssey’ is a story that reinforces how WhatsApp helps us embrace our multifaceted lives. Navigating relationships, identity, and even disaster, WhatsApp is there—allowing you to embrace all sides of you by connecting you to those who matter most.”
While the short film reminds of this WhatsApp can help you connect with others, probably also made by WhatsApp to take advantage of Antetokounmpo’s fame. He was baptized NBA All-Star Game MVP for the Milwaukee Bucks in 2021