The product — available January 1 — combines Headspace’s meditation and mindfulness services with Ginger’s coaching, therapy and psychiatric services. Headspace Health client employees will begin with an online onboarding survey that asks about their goals and what they struggle with. From this study, Headspace Health will provide a personalized care plan based on the employee’s needs. Users will then be able to download the app to access the content. There are also mental health checks and assessments so patients can adapt their plan as their mental health develops.
“[Members receive a] a personalized experience from day one: one front door, one unified onboarding with a single destination that can really provide them with lifelong mental well-being and mental health support,” said Leslie Witt, chief product and design officer of Headspace Health, in an interview.
The new platform not only serves employees but Headspace Healthemployer’s clients, Vitt said. It provides program management support to help employers implement the program, as well as information on employee engagement and outcomes. It also offers employee assistance program services, such as training for managers on how to deal with mental health in the workplace.
Ultimately, through its new product, Santa Monica, Calif.-based Headspace Health aims to improve the administrative burden for employers, Witt said. Instead of offering multiple mental health solutions to serve different needs, employers can contract with Headspace Health and receive different services through one platform. This is especially helpful as employers struggle with this point solution fatigue.
“There are a range of solutions that exist both within and outside of the behavioral health benefits landscape,” Witt said. “This level of fragmentation of services often feels like a bureaucratic management burden for employers… So we have single ordering, single fulfillment, single eligibility and credentialing.”
The company plans to track the success of the program. It recently submit a request for third-party researchers to study the impact of Headspace Health on mental health. Its researchers will examine clinical measures — such as reductions in stress, reductions in anxiety and clinical depression symptoms — as well as the value it provides employers in terms of health care costs, Witt said.
Headspace and Ginger merged into a $3 billion company in August 2021, creating Headspace Health. It has more than 3,700 employer customers, including Starbucks, Adobe and Delta Air Lines.
Other digital mental health companies include Spring health and Calm. The latter also recently announced a new platform called Calm Health that provides condition-specific mental health programs to its users.
Photo: Headspace Health