AI copywriters attract a lot of attention from investors. A couple that recently raised funding include Copy.ai and Copyist. Now flakes is entering the arena with a $3.1 million funding round led by Saama Capital and Amit Singhal, former senior vice president at Google and head of Google Search.
Launched earlier this year by Mayank Jain, Gaurav Goyal and Saurabh Wadhawan, Scalenut says it has since signed up 100,000 users, mostly SMBs and mid-sized businesses, grown revenue 10x and is now growing at a seven-figure rate.
About 70% of its paying subscribers are from the United States, United Kingdom and Canada, with the rest from Asian countries. Its latest round of funding was a $400,000 seed round led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal and other angel investors.
When asked how Scalenut differs from other AI copywriting startups, Jain said that “while Copy.ai, Copysmith and quite a few other tools have built a layer on top of vanilla integration with [language model] GPT-3, we on the other hand have built a complete content marketing suite that automates the entire content workflow.”
Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain
“Our internal deep learning models and integrations with other NLP vendors allow end users to create content that has a much higher chance of ranking in search engines, thereby driving organic growth,” he added. “With that in mind, we also host one of the highest quality generic copywriting tools.”
One of Scalenut’s key differentiators is that it covers the entire content lifecycle, from content planning to research, writing and SEO optimization.
Jane demonstrated the platform for TechCrunch. For example, a green tea producer who wants to create a blog post about the benefits of the drink will first use a keyword to create topic group reports or lists of potential topics with keyword groups. If they select the topic cluster “green tea benefits”, they will see keywords such as “green tea benefits”, “dandelion benefits”, and “tazo green tea benefits” among many others.
They then open the report they want and see statistics for the top 30 URLs already ranked in the search engines, as well as their outlines. Other information includes the questions people are asking about the topic on Google or Reddit, citations, and search keywords to help your content rank better in search engines.
Once the content creator has this information, they can enter Scalenut’s “Cruise Mode”. This provides a title, defines an output, provides bullet points and creates a first draft, as well as SEO insights they can use to optimize content.
Jain says users have come to rely on Scalenut to create in-depth blog posts, along with how-to guides, lists, why posts, FAQs and comparison posts. Scalenut’s SEO optimization features tell users how long their posts should be. She can write blog posts up to 10,000 words long, but Jane says they’re usually between 1,200 and 1,500 words.
In a prepared statement, Saama Capital managing partner Ash Leilani said, “One common challenge businesses face to strengthen their organic marketing is meaningful content scaling. There is no easy way to scale content, and Scalenut solves just that with its robust AI platform.”