GM Halts Paid Twitter Advertising As Twit-in-Chief Elon Musk Takes Ownership

Twitter may expand its subscription service to India in “less than a month” said its owner and CEO Elon Musk, offering a glimpse of how aggressively he plans to roll out Twitter Blue to the wider world.

Twitter launched Twitter Blue in four markets – the US, Canada, Australia and New Zealand – last year. The Elon Musk-owned company plans to launch a revamped version of the subscription service in those four markets on Monday.

Musk has increased Twitter Blue’s offerings, promising a verified bookmark to anyone who subscribes, among other features including long-form video content and having to sift through fewer ads. Those who already have the verified bookmark will need to subscribe to Twitter Blue in the coming months to keep it, Musk said in another tweet.

He previously said that Twitter Blue, which is priced at $7.99 per month in the US, will be more affordable in some countries to account for local purchase parity.

“Power to the people,” says Twitter’s iOS app update note ahead of Monday’s release. “Your account will be blue-tagged, just like the celebrities, companies and politicians you already follow.”

Musk is banking on making the subscription service a major revenue driver for Twitter, which he acquired last month for $44 billion — 13 billion dollars, of which he gave loans from banks. Musk has to pay more than $1 billion a year in interest.

The company this week fired rudely half of the company’s workforceor about 3,700 jobs.

In a series of tweets over the weekend, Musk offered a few more updates to Twitter Blue. He claimed the company “could defeat” YouTube’s distribution of ad revenue to creators, and that fixing Twitter’s search functionality “is a high priority” for the firm.

Twitter will soon allow users to attach long text to tweets, he said. Many users who wanted to post longer texts have over the years posted screenshots of texts written in a notes app. Musk said the new revamp would put an end to this “absurdity”.

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