When the NCAA adopted the language a little over a year ago which allowed college athletes to monetize — or profit, as it was called — their name, image and likeness (NIL), it created a new chapter in amateur athletics that was as innovative as it was sometimes confusing.
Since then, we’ve seen NIL deals take shape at the NCAA level, with athletes singing endorsements we never thought possible. But the unknowns remain, and indeed only grow, as NO questions and curiosity were met by state rules and regulations that were anything but uniform.
What are the current name, image and likeness regulations in your state?
As expected, the differences make understanding or following the NIL guidelines much more complicated, where your state may not even allow such deals, but the school you’ll be attending does. Or in some cases the answer is …. unclear.
Based on data from Business of College Sportshere is the current list of NIL guidelines for all 50 states plus Washington, DC
(Updated: August 3, 2022)
(Photo: Spencer Tyree, Northwest Arkansas Democrat Gazette)
NIL Monetization: Limited allowance, per KSHSAA Rule 21.
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(Bryan Woolston/Special to Courier Journal.)
NIL Monetization: Not allowed, per KHSAA Rule 10.
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(Photo by Hannah Voslien/Getty Images)
NIL Monetization: Allowed, para MSHSL 201.00 (amended June 2022).
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(Photo: Dan Powers/USA TODAY NETWORK-Wisconsin)
NIL Monetization: Not allowed, per WIAA Division III.C.
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(AP Photo/Laramie Boomerang, Ben Woloshin)
NIL Monetization: Not allowed, per WHSAA Rule 5.7.1.